Apparently, Winston Churchill once said “A good speech should be like a woman's skirt; long enough to cover the subject and short enough to create interest." I always thought my creepy 9th grade English teacher had invented the sentiment. But no matter which old white guy said it or how non-pc it is, it's kinda true.
I'm no stranger to creating interest. I've always pushed the boundaries when it comes to how much length you really need to cover the subject (in my writing that is, you perv). In 12th grade I even got a zero on a paper because it was under the word minimum even though my teacher said it was well written and covered the subject nicely.
That's why I love writing in this business, there is only word maximums and sometimes the best headlines are only a single word. I am excited by the challenge of relaying the most amount of information, in the shortest amount of words in the most interesting way possible. I believe that you don’t have to say the most to leave the biggest impact.