Lumify: Drop In To Stand Out (Phase 2)

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Brief: Bridge the gap between a football centered campaign and our core female demographic by creating a cohesive, culturally relevant narrative that resonated during the Super Bowl.

Idea: Tap into NFL WAGs and position Lumify as their essential for when all eyes are on them through a hero spot and viral social transition.

Results: Over 200 million impressions and a 40% sales increase