Lumify: Drop In To Stand Out 

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Brief: Expand Lumify’s reach by targeting male consumers and tap into the cultural moment of the Super Bowl

Idea: We partnered with NFL star DeVonta Smith to frame LUMIFY as a premium accessory, teasing the partnership with a series of tunnel walk outfits and a viral press conference reveal to link brighter eyes to elite game-day confidence.

Results: Over 200 million impressions and a 40% sales increase